Brand Yourself Paris Hilton. Donald Trump. Martha Stewart. Love 'em or hate 'em, the power and success of these individuals' personal brands is undisputable. But personal branding is not just for the rich and famous. In today's digital kingdom, you can create your own compelling personal brand to:
Personal Branding 101 Much like corporate and product branding, a personal branding statement sums up your unique selling proposition (USP)--the unique benefit or value you offer a potential employer. Your branding statement sets you apart from your competitors and provides a compelling reason to hire you. As a general rule, this concise statement should communicate:
Discover Your Personal Brand By definition, personal branding is the process by which you market yourself to others. But before you can sell yourself to someone else, you must thoroughly understand what you have to offer. So start the branding process with some introspection and audience analysis. Ask yourself:
Designing Your Personal Branding Statement So how do you actually word your personal branding statement? It's not easy. In fact, figuring out exactly what to say is probably the most difficult--and yet most important--thing you'll do in your personal branding efforts. But don't worry. Unlike a real brand on a cow's hide, you can change your personal brand statement as you refine your approach. Just make sure your initial branding statement is:
I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits. I'm a seasoned administrative assistant whose specialty is client-phone relationship building, creating a solid bond with our clients that strengthens the sales link with my company. I am a safety coordinator with strengths in training and program implementation that helped reduce workers' compensation claims by 37 percent over a four-year period for my current employer. I develop employee referral programs that result in quality hires and have saved my employer $90,000 in extra hiring costs. I use the power of social media to help great companies recruit talented people, and to help talented people get noticed and move ahead.
|